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Quick Overview

Let your agent act as a self-learning SDR that:
  • Triggers when a new lead appears in Sheets or Task view
  • Crafts personalized first-touch emails (and texts if the lead has opted in)
  • Waits a set interval, then follows up with added value
  • Calls qualified leads by phone to book meetings
  • Alerts you the moment a lead replies—or after the full cadence with no response
Start from the multichannel outbound template and customize.

Setting Up Your Outbound Flow

Step 1: Lead Trigger

New Row trigger and task message
  1. Add both Google Sheets – New Row Added and Message Received triggers.
  2. Your input must have email or phone # depending on the form of outreach.
  3. Optional: upload a CSV or DM your agent in Task view to start ad-hoc outreach.

Step 2: Enrich the Lead (Optional)

Optionally add an enrichment step to gather additional context about your prospects for better personalization.
Enrich lead data
  • Follow the Lead Enrichment tutorial to learn how to enrich a lead.
  • More context → better personalization and reply rates.

Step 3: Wait, Then Follow-Up

Wait action
  • Action: Wait – For Minutes set to 4320 (three days).
  • Add Gmail – Send Reply for follow-up #1.
  • Repeat Wait + Reply as many times as needed. Example prompt:

Step 4: Make an Outbound Call (Optional)

Outbound phone call
  • Action: Lindy Phone – Make Outbound Call
Example prompt:

Step 6: Alert & Exit

Slack alert
  • If the lead replies at any point → Cancel Timers to stop the sequence and prevent future outreach
  • After canceling timers send a slack update with a summary of the outcome and sentiment
  • If cadence finishes with no reply → different Slack alert so you can decide next steps.

Advanced Customizations

Best Practices

Only text or call leads who explicitly consented; store opt-in status in your sheet.
Limit volume to avoid rate limits from Twilio or Gmail.
Use company news or role-specific pain points in each touch.

Next Steps

Lead Enrichment

Auto-research every new prospect

Email Negotiation

Let your agent close deals in your inbox

Phone Calls

Build voice-based outreach workflows

Knowledge Base

Store prospect research and call scripts